TRI Hospitality Consulting is one of the world’s leading management consultancies in the fields of hotels, tourism, leisure and real estate. The company was established nearly 40 years ago, its founders being the first dedicated hospitality advisory team in the world.

In the intervening decades, TRI has gained extensive experience on projects in 150 countries, including the Middle East, Africa, the CIS, Europe, North America, South America and Australasia. Today, the company has offices in Dubai, Istanbul, Lagos, London and Madrid.

TRI in the Middle East
TRI Hospitality Consulting’s Dubai office was established in 1995 to consolidate 30 years’ experience in the region. Its Managing Director is Peter Goddard.

Although its expertise originates in the hotel field, TRI has been called on to consult for a variety of related multi-use projects across the region. In recent years, the Dubai team has advised clients on shopping malls and supermarkets, marinas and theme parks, food courts, sports complexes, offices and apartment buildings. Its expertise has been sought by investors in the region’s most exciting hotel, tourism, leisure and real estate developments, including The Palm Jumeirah, Burj Dubai, Dubailand, Bahrain Financial Harbour and Durrat Al Bahrain.

TRI’s consultants in the Middle East adhere to the principles laid down when the company was formed in the 1960s: the best possible advice to clients, based on professionalism, expertise and continuous learning. In doing so, they help ensure that TRI Middle East remains the leader in its field.

What’s in a Name?
The name TRI (pronounced “T.R.I.”) originated with the acronym for Tourism and Related Industry. Today, the world over, the company is known simply by its initials.